Ambient optimization

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Sit back and enjoy the best possible viewing experience. Sony's unique ambient optimisation technology automatically adjusts picture and sound to your environment.

Brightness refined for your room

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. Our TVs with Ambient Optimization* include an embedded light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view.

Sound tailored to your environment

Sound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. Our TVs with Ambient Optimization* detect objects and reproduces sound that’s enhanced and optimised to your room.

*Ambient Optimization is available on the ZH8, A9, A8 and XH95 television models.